Meghan Markle announces that she is partnering with Netflix in her new business, As Ever.
Meghan Markle has made a significant announcement, revealing her latest venture, a lifestyle brand named As Ever. The Duchess of Sussex shared the news on her Instagram, marking a new chapter in her entrepreneurial journey. The brand, which replaces her previously teased project, American Riviera Orchard, is set to launch in just two weeks, coinciding with the premiere of her upcoming Netflix show. Meghan expressed her excitement, noting that the new name reflects her personal ethos and long-standing passions.
In her announcement, Meghan explained the inspiration behind the brand’s name, As Ever. She described it as a nod to continuity and authenticity, embodying the idea of staying true to oneself. The name, which she secured back in 2022, holds a special meaning for her, connecting to her earlier days as a blogger with The Tig. Meghan emphasized that the brand will focus on her love for cooking, crafting, and gardening—activities she has cherished for years but hasn’t been able to share publicly in recent times.
The collaboration with Netflix plays a pivotal role in this new endeavor. Meghan revealed that the streaming giant is not only partnering with her on the show but also supporting her business venture. She described the partnership as a game-changer, allowing her to expand her vision beyond the limitations of her initial concept. The Duchess also hinted at a range of products that will be part of the brand, including her famous homemade jams, which she has previously gifted to friends.
Fans of the Duchess have eagerly responded to the news, flooding social media with messages of support and anticipation. Many expressed admiration for Meghan’s ability to blend her personal passions with her professional aspirations, creating a brand that feels deeply authentic. One fan commented on X, praising Meghan for her dedication to sharing her love for everyday joys like cooking and gardening, calling it a “beautiful new chapter” for the Duchess.
As the launch date approaches, the excitement continues to build. Meghan’s ability to keep the project under wraps for so long has only added to the intrigue. With As Ever, she aims to offer a glimpse into her world, sharing the products and practices that bring her joy. The brand promises to be a reflection of her values and interests, inviting others to find inspiration in the simple pleasures of life.
This announcement marks another milestone in Meghan’s post-royal career, showcasing her determination to carve out a unique path. As she steps into this new venture, the world watches with anticipation, eager to see how As Ever will unfold and what it will bring to her growing legacy.