Meghan Markle Subtly Hinted at Her New Brand Name Long Before Its Official Reveal
Meghan Markle has been quietly dropping hints about the name of her new brand, As Ever, since 2022, long before its official announcement. The Duchess of Sussex, known for her strategic and thoughtful approach to her projects, appears to have woven subtle clues into her earlier work, particularly during her podcasting era with the Archetypes series. The 12-episode podcast, which aired between August and November 2022, explored the labels and stereotypes that women face, aiming to challenge and redefine them. Interestingly, at the end of each episode, Meghan would sign off with the phrase, “…as ever, I’m Meghan,” a line that now takes on new significance with the unveiling of her brand’s name.
The official reveal of As Ever came in a video shared by Meghan on Tuesday, where she expressed her excitement about finally sharing the brand with the world. She revealed that the name had been secured back in 2022, the same year her podcast was launched. This timing suggests that the concept of As Ever has been in the works for years, reflecting Meghan’s deliberate and intentional approach to her ventures. The brand replaces her previously known project, American Riviera Orchard, which she felt was too geographically limiting. Meghan explained that while the name American Riviera Orchard resonated with her connection to Santa Barbara, it confined the brand’s potential to products tied to that specific region.
In her announcement, Meghan elaborated on the meaning behind As Ever, describing it as a reflection of continuity and authenticity. “As Ever essentially means ‘as it’s always been,’” she shared, emphasizing the brand’s focus on timelessness and staying true to oneself. This choice of name aligns with Meghan’s broader mission to create a brand that feels personal, inclusive, and enduring. The launch of As Ever is set for Spring 2025, marking a new chapter in Meghan’s post-royal career as she continues to build her identity as an entrepreneur and public figure.
The journey to this reveal hasn’t been without its challenges. Meghan took a hiatus from her public projects following the passing of Queen Elizabeth II in September 2022, a period of mourning that temporarily paused her creative endeavors. However, even during this break, the groundwork for As Ever was being laid, showcasing Meghan’s ability to balance personal reflection with professional ambition. Fans have praised her for the thoughtful reveal, noting her “glow” and the sense of authenticity she brings to her work.
As Meghan prepares to launch As Ever, the brand is already generating buzz and speculation about what it will encompass. While details remain under wraps, the name itself suggests a focus on timeless values and products that resonate with a wide audience. This latest venture further cements Meghan’s position as a influential figure in the lifestyle and wellness space, as she continues to carve out her unique path beyond the royal spotlight. With As Ever, Meghan Markle is not just launching a brand—she’s sharing a piece of her philosophy with the world.